We inspire meaningful and elegant living.
For Women. For Planet.
More women face inequality at work, not for lack of talent but because we often struggle with unequal life demands and Personal Organization. I founded NOTIQ to bridge this inequity by offering accessible, fashion-forward, work-life goods that are intimately relevant to women and help women grow in time, money, and life management. I do this with sustainable, animal-free leather goods that equip women to stand out and engage equitably, while solving the problem of environmental pollution. I imagine a world where women are empowered to become more and, in return, change the world around them. I aim for my designs to ignite the dreams of ambitious women and inspire them to live elegant, organized, and meaningful lives.
To enrich lives and steward our environment.
New Eco-Impact Equation
Ahead of our third anniversary, NOTIQ adopted a new environmental impact equation: 1+1+10. We pledged to plant 1 tree, rescue 1 ocean plastic bottle and offset 10kg of CO2 emissions with every order from our inception. We joined Greenspark to help us independently track and share our early contribution to solving the global climate problem and our commitment to the United Nation's Sustainable Developmental Goals (SDG 13).
New Facility with Renewable Energy
On our second anniversary, we moved our team and operations into a full-service office, showroom, and fulfillment warehouse powered by 100% renewable energy that is pollution-free, safe for our environment and reduces our carbon footprint.
The United Nations reports that the world continues to use natural resources unsustainably. NOTIQ chooses sustainable, human-made, low-emission or recycled materials to minimize pollution on our environment.
NOTIQ is committed to the United Nations' Sustainable Developmental Goal 12: Responsible Consumption and Production; Goal 4: Quality Education, Goal 5: Gender Equality and Goal 13: Climate Action which is intrinsically related to all goals.
NOTIQ solves the problem of Education, Empowerment, and Environment for the fashion-conscious, ambitious woman. We aim to be the most empowering sustainable fashion brand in her reach.
1. The Birth
I was born in Lagos, Nigeria, and as a young child, I dreamt of becoming two things: the first, a fashion designer, and the second, an elegant, influential woman. I was passionate about two interests, Fashion and the Environment. My dream included living out true beauty, authenticity, grace, poise, warmth, love, eloquence, and the like. I quickly identified with and admired anyone who lived out these virtues and owned their imperfections. When I moved to the United States in 1997, I ended in college for business. Following a layoff and the start of a small business, I found myself planning lavish weddings and events and designing exquisite stationery. I had no idea what was to come.
After working with paper for 15 years, a search for the next big step in my career brought me closer to the reality of my childhood dream but with a twist: I entered the world of fashion design, leveraging my experience with paper. As a working woman, I found it somewhat difficult to source a stylish planner that speaks to my core and deeply represents the influential woman I dream of becoming. Most office stores offered more masculine work-life goods. In 2019, my search inspired me to bring to market what I found to be lacking. With zero followers, a $1000 investment, and an elegant dream, NOTIQ, a fashion-forward, lifestyle brand was born in my living room.
- V.J., Founder, Designer & Chief Elegance Officer
To challenge the narrative of fashion and lead a new generation of sustainable lifestyle brands.
2. The Name
I chose the name NOTIQ for its dual meaning. First, NOTIQ is a creative and abbreviated blend word of NOTE and BOUTIQUE. This blend speaks to the elegant identity of the brand and the intimate luxury experience we provide. Second, NOTIQ is also a blend word of NOTE and IQ. This blend suggests that our products help you make discerning choices for your life. I felt inspired to keep the spelling of NOTIQ simple by ending with a Q and representing the word, Quintessential. I believe this word accurately reflects the brand's persona. Do you agree?
Our Structure Maze Logo & Motif
The Brand Mark
The Original Stylized Q
Previous Brand Mark
3. The Mark
At first, I chose a stylized Q as NOTIQ's original logo and launched my first collection of products with the Q-logo. I soon realized that though elegant, the original Q-logo won't uniquely identify and serve the brand well into the future. It was time to lean on my art talent and return to my drawing board. I recall scheduling a staycation in my home office/art studio, praying and drawing until an idea emerged. I knew I wanted something simple, iconic, and meaningful. On that hot Summer day in Texas, the "Structure" logo mark was born. It was time for a new chapter.
The new logo mark was introduced to our community by NOTIQ's first anniversary. We call it "Structure" because the logo is a structured collection of lines forming a freeing maze. In our busy world, life can feel like a maze. We hope that the products we create free you and guide you in finding your path so you, too, can make your mark on the world. And oh, did we mention? The "Structure" logo mark is reminiscent of the paper clip, which signifies organization and order.