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What if fashion is no longer about consumption but about education, empowerment, and the environment?

VJ, Founder NOTIQ

For You. For Planet.

More women miss out on success, not for lack of talent but because we struggle with unequal life demands, proper support and personal organization. I founded NOTIQ to bridge this inequity by offering accessible, fashion-forward, work-life goods and education that are intimately relevant to women. I do this with sustainable, animal-free leather goods that equip women to stand out and engage equitably while solving the problem of environmental pollution. I imagine a world where women are empowered to become more and, in return, change the world around them. I aim for my designs to ignite the dreams of ambitious women and inspire them to live elegant, organized, and meaningful lives.

V.J., Founder, Designer

NOTIQ is challenging the long-standing narrative of fashion, changing the way we care for natural resources and leading the path for a new generation of sustainable lifestyle brands.

Quiet Luxury

Long before the trend and long after it's gone, you'll find sustainable, high-quality, and timeless pieces to enjoy for many seasons.

Beautiful Design

Enjoy style, sophistication and function with thoughtfully designed goods as exquisite as they appear.

Slow Fashion

Find slow but mindful, meaningful and intentionally curated collections and quarterly subscriptions.

Small Batch

Limited in quantity but not in quality. Experience carefully crafted goods to reduce waste and environmental impact.

Cruelty-Free

Welcome to style and sophistication and not at the expense of animals. NOTIQ is luxury without the guilt.

Made to Last

High-quality, human-made fibers and materials to challenge the status-quo that only animal leather can achieve longevity.

The Birth.

I was born in Lagos, Nigeria, and as a young child, I dreamt of becoming two things: the first, a fashion designer, and the second, an elegant, influential woman. I was passionate about two interests, Fashion and the Environment. My dream included living out true beauty, authenticity, grace, poise, warmth, love, eloquence, and the like. I quickly identified with and admired anyone who lived out these virtues and owned their imperfections. When I moved to the United States in 1997, I ended in college for business. Following a layoff and the start of a small business, I found myself planning luxury weddings and events and designing exquisite stationery. I had no idea what was to come.


After working with paper for 15 years, a search for the next big step in my career brought me closer to the reality of my childhood dream but with a twist: I entered the world of fashion design, leveraging my experience with paper. As a working woman, I found it challenging to find a stylish planner that spoke to my core. Most office stores offered more masculine work-life goods, and I could not find anything that resonated with me.  In 2019, my search inspired me to bring to market what I found to be lacking. With zero followers, a $1000 investment, and an elegant dream, NOTIQ, a fashion-forward, lifestyle brand was born in my living room.

- V.J., Founder, Designer & Chief Elegance Officer

The Name.

I chose the name NOTIQ for its dual meaning. First, NOTIQ is a creative and abbreviated blend word of NOTE and BOUTIQUE. This blend speaks to the elegant identity of the brand and the intimate luxury experience we provide. Second, NOTIQ is also a blend word of NOTE and IQ. This blend suggests that our products help you make discerning choices for your life. I felt inspired to keep the spelling of NOTIQ simple by ending with a Q and representing the word, Quintessential. I believe this word accurately reflects the brand's persona. Do you agree?

The Mark.

At first, I chose a stylized Q as NOTIQ's original logo and launched my first collection of products with the Q-logo. I soon realized that though elegant, the original Q-logo won't uniquely identify and serve the brand well into the future. It was time to lean on my art talent and return to my drawing board. I recall scheduling a staycation in my home office/art studio, praying and drawing until an idea emerged. I knew I wanted something simple, iconic, and meaningful. On that hot Summer day in Texas, the "Structure" logo mark was born. It was time for a new chapter.

The new logo mark was introduced to our community by NOTIQ's first anniversary. I call it "Structure" because the logo is a structured collection of lines forming a freeing maze. In our busy world, life can feel like a maze. I hope that the products we create free you and guide you in finding your path so you, too, can make your mark on the world. And oh, did I mention? The "Structure" logo mark is reminiscent of the paper clip, which signifies organization and order.

Then & Now.

See the previous brand mark. See the present brand mark.

Previous

Present